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Edmond H. Weiss, Ph.D. (C ’64, ASC ’65)

During my freshman orientation week in 1960, I attended an address by Gilbert Seldes, in which he outlined his plan for a new graduate/professional school with the mission of "infiltrating intellectuals into the mass media."

 

By graduation in 1964, I had begun hanging around the ASC lobby, taking Lew Klein's writing course, acting in student productions in the TV studio.

 

When I became a student there (Fall 64) everything changed. George Gerbner and I arrived at the same time (as did Klaus Krippendorff). The emphasis shifted dramatically, and on a dime, to social psychology and academic research.  As I recall, I was one of the few students who felt comfortable with the change and, in fact, Gerbner invited me to stick around and become the School's first Ph.D. candidate--assuming a Ph.D. program was just around the corner. Possibly the greatest mistake of my career was to decline that offer.

 

After working a few years in TV and getting a Ph.D. elsewhere, I returned briefly to serve as Associate Dean of the ASC--a short-lived job that proved a bad fit for my talents.

 

In the years since I've been a writer, consultant, and professor (at Fordham Business School). I've written five books and get 40 pages of hits on Google. But I am never far in my thinking from those days at ASC, the skills and insights I acquired there.

 

I was there almost from the beginning. And I'm never very far away.